Championship rings. Gold medals. Olympic world records. Why wouldn’t a brand want to associate itself with the distinction and ubiquity of a winning sports organization?
But is there such a thing as too much corporate sponsorship in sports?
The movie Talladega Nights poked fun at the world of NASCAR and its slew of corporate […]

In the spirit of the Nets pre-season opener tomorrow and with their first home game just twenty days away, it only seems fitting to jumpstart the day with my Nets season preview and NBA league predictions for the 2007-08 season.
You can see my season preview on Dennis Velasco’s Basketball Blog on About.com:
1. What can the […]

Make way for an invasion of the preps! Get ready for some popped collars and salmon pants to mingle amid a sea of red, white and blue jersey-adorned Nets fans.
This past Thursday, Phillips-Van Huesen Corporation was awarded the naming-rights to Continental Airlines Arena by the New Jersey Sports & Exposition Authority. A five-year deal […]

Opponents of the Atlantic Yards development project are dropping like flies. Just a few days ago, it was announced that two of the thirteen opponents who had filed suit against Bruce Ratner are now in the midst of settlement talks. Their actions have led to a domino effect. Four more property owners […]